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For Alto Rosario’s Father's Day, we designed a visual campaign that spanned both social media and out-of-home advertising. This campaign is proof of our core philosophy: we always perfect the concept before we define the format.
Client
Alto Rosario Shopping
Year
2026
Services
Creative concept, art direction, and high-impact outdoor design
Category
Visual Campaigns
The Challenge
Alto Rosario needed a Father’s Day campaign designed to scale seamlessly from digital feeds to urban billboards. The message had to be deeply emotional, authentically Argentine, and highly legible across radically different formats.
The Idea
"Papá te hace la gamba" channels a classic local expression to celebrate the fathers who always show up. The gift becomes a symbol of appreciation for that bond, rather than the starting point of the concept.
The Production
At FeedGuru, we developed the concept, claim, art direction, image production and treatment, typography, graphic design, and all format adaptations. Every deliverable was optimized for the specific viewing distance, aspect ratio, and reading time of its medium.
The Result
This project highlights the studio’s versatility—our work goes far beyond video. We apply the same strategic and creative vision to out-of-home, social media, motion graphics, or video content, tailoring each medium to achieve the goal.